The company focused on its market positioning to attract more customers.
Компания сосредоточилась на своем рыночном позиционировании, чтобы привлечь больше клиентов.
Definitions
Market positioning refers to the process of establishing a brand or product in the minds of consumers relative to competitors. It involves defining how a product is perceived in terms of quality, value, and benefits, and identifying the target audience to effectively communicate the unique selling proposition.
